When I look back at all the blog posts I have done since starting EquiPepper, I find that some of the most interesting posts I have written were near the beginning and have been forgotten about. This is a shame as I think many of my readers would find these posts really interesting and with a bit of work they could become quite popular posts.
While I was thinking about this I browsed google and found that re-promoting old blog posts can be a fantastic way to improve traffic and with a bit of editing and updating they could help improve other aspects of the website as well.
So I have spent the past few days going back through my 500+ blog posts to find ones I think my readers would enjoy reading if they missed them first time round. I am now in the process of creating a schedule to start promoting these on social media. I don’t want to just spam my followers with old content, so I have decided to restart my Throwback Thursday idea that I won’t post new content on Tuesdays and Thursdays, but instead I will share an old, but updated, post across our social media platforms.
These posts will vary from health advice to opinions on controversial topics and I will try and keep them season relevant. So keep your eye out on Tuesdays and Thursdays for these revisited posts.