How to plan Blog Content?

As your blog grows or at busy times of year it can be tricky to keep your flow of content on your blog. While I am usually reasonably good at keeping the regular flow here on EquiPepper, this Christmas period has shown that I really need to put a few more procedures in place to help me. In fact one of my New Year Resolutions is to improve my blog content plan so in this post I am going to talk about what my aims are for a content plan, how I will be sticking to this plan and any tips I have for you to get your content organised.

Why have a plan?

If you are blogging purely for fun, you can just blog whenever the mood takes you and enjoy it! However, if you are looking at blogging as more of a business or you want to be a bit more tactical about it, it can be important to publish content on a more regular basis, which often means you need to plan ahead with your content.

Working out a rough schedule for your blog

If you think you need a plan for your blog, then I think the best thing to do is to work out a rough schedule for your blog. If you have already been blogging for a while, one of the best ways to start is to look back at the content you have published over the past few months. How many posts did you publish each month? Can you split these into categories?

My rough Schedule

I work on a rough weekly schedule across my blog and social media platforms. The social content I plan at the start of each month and schedule it using Hootsuite. When it comes to blog content I aim to post 3 times a week, which I try to spread out throughout the week. An example of our week could be:

Monday ~ Weekly Round Up blog post
Tuesday ~ Social Post
Wednesday ~ nothing
Thursday ~ Social Post
Friday ~ Blog Post
Saturday ~ nothing
Sunday ~ Blog Post

If I am having a really inspired week where I write a lot of content I am pleased with, I will try and schedule it over the next few weeks rather than trying to cram it all into one week and having nothing to post next week.

Write it down!

What I find works best for me is to write things down. Either on a computer or in a journal, making a note of things really helps me keep track of projects and ideas. For the past year I have worked out of a notepad. In this notepad I have a list of blog post ideas I have thought of where I also note down what I want to include and sometimes a rough date for when I want to publish this post. I also use this notepad to group together series of posts. I planned all my Olympia blog posts in the notepad with ideas and rough publish dates before I started writing any of the content. This really works for me.

However, for Christmas I also received a Leroy & Bongo year planner. Now while these planners are designed specifically for tracking your riding and competition goals, they are laid out in a way which is perfect for helping me plan blog content alongside what is going on with Scottie! Which means I can easily plan blog content around our shows and lessons so that I can publish our updates from these sessions at the best time.

Top Tips

Again, as with everything with blogging, coming up with a content plan will depend on you and your blog! So here are my top tips for getting the best out of your plan.

  • Don’t plan to post more regularly than you can manage. It’s better to aim to post twice a week and occasionally have extra content here and there than to aim for 5 posts a week and struggle to get them.
  • Be ready to adapt. Don’t be surprised if a few months down the line your plan isn’t working. Be prepared to change it and change it again.

One thought on “How to plan Blog Content?

  1. Heather Wallace, Bridle & Bone

    January 3, 2018 at 1:31pm

    Very well said! I post twice weekly on Mondays and Fridays and I schedule posts up to three weeks in advance at any given time and use Google Calender to keep organized. If I have a fab idea I want to address later I jot it down in Trello and come back to it when I’ve a slow period.

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