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YouTube has allowed Vlogging to become a huge success and in many industries blogging has been over taken by vlogging. In one of the equine blogging groups I am in, there was a discussion about investing more time in videos and vlogging as this is the future of blogging in the equine industry. Now this is a very interesting idea, but I am unsure as to whether I agree with it.
There is no denying that video can be a fantastic way to engage your bloggers and I believe that any blogger can benefit from including some video into their content. However, I don’t think bloggers should be abandoning their writing to focus on video! And this is simply because not everything works as a vlog.
If you look at top vloggers across different industries, the top vlogs tend to be the vlogger chatting to the camera about their life or interests. Now why I can see this working for some equine bloggers, for others I think they would really struggle to get the same level of information across or reach the same audience.
For example, some of the most popular posts on EquiPepper are factual, scientific posts which people find in search engines to answer their questions. While I’m sure you could create videos about these topics, it would be difficult to get the same detailed information while keeping the right tone. Not only that, but I think these videos would be harder to find via search engines than the written versions.
However, that being said, for updates on mine and Scottie’s progress or when I am discussing controversial topics, vlogs could be a fantastic way to express my thoughts as well as engaging my readers.
Luckily, I have recently been inspired by a video challenge recently set by Sam from Haynet on one of the blogging groups, so I have spent a bit of time rejigging my YouTube account. I am hoping to use a bit more video alongside my usual blogging and maybe even do a bit of vlogging! Not only do we have these ideas in the pipeline, but we also have quite a bit of video content on our YouTube channel for you all to enjoy. So make sure you give our channel a visit and Subscribe so that you don’t miss any of the new content we have coming!